Silence is not consent, and it is not withdrawal either
3,04,600 people did not respond to a renewal prompt. Their existing consent stands until it expires — treating non-response as fresh consent would be exactly the kind of inferred agreement Section 6 rules out.
Campaigns
Notice v3.2 re-consent — Family ID
4,12,000 in the audience · 3,86,400 delivered
- Delivered
- 3,86,400
- Responded
- 2,14,800
- Granted
- 1,98,600
- Withdrawn
- 16,200
Response rate 56%; of those who responded, 8% withdrew. A low withdrawal rate on renewal suggests the purposes are still recognisable to the people who agreed to them.
Purposes in scope
Outcome by campaign type
Renewals convert; notice updates mostly produce silence, which is why they are not a substitute for fresh consent when the purpose itself changes.
What a campaign cannot fix
If the purpose has materially changed, a renewal prompt is not enough — the principal needs a fresh notice describing the new purpose and a fresh act of consent. Re-consent campaigns exist precisely for that case and are deliberately kept separate from renewals so the distinction cannot be blurred by convenience.